Without the right story, it's just beautiful footage set to music.

I'm Vince Freeman. Twenty years inside mission-driven organizations, mostly on the side of the table that has to get it approved. Eight of those at Rock Church in San Diego, running the college ministry, then the online campus, then the visual media team. Before that, marketing and corporate partnerships at Feeding America San Diego. So I know what it's like to watch something remarkable happen on a Tuesday and have nothing to show the people who paid for it on Wednesday. I'm a pastor and a communicator, which is the practical reason I can understand what you do in one conversation instead of three.

Here's the belief the whole company runs on. The event is not the thing I'm filming. The story happening inside it is. Your gala, your trip, your conference, your launch: each one is full of moments that would move someone who wasn't in the room, and most of them go uncaptured because nobody was looking for them. That's the difference between a film your donors forward and footage nobody finishes. So I spend my time on the part that doesn't look like filming. Who to put on camera, what to ask them, and what this film needs to do, all decided before anyone shows up with gear.

The name comes from a road, and from the man on it nobody remembers. Everyone knows Paul. Almost nobody knows Ananias, who gets six verses: handed an address and one assignment, go so this man can see. He did it and disappeared from the record. That's the posture I want for this work. Show up, find the thing worth showing, make somebody see it, and get out of the way.

Who needs to see this, and what should they do after they watch?

It's the first question I ask, and it decides everything after it.